Our Mission
Our mission is to make the biomarker suPAR a household name, much like the biomarkers cholesterol, insulin, and glucose. Each of those biomarkers had champions along the way to craft their fame and relevance within the zeitgeist.
We intend to do what it takes for suPAR to become a household name.
Tapping Into Human Curiosity
By bringing awareness to a biomarker - something inside of every human - we tap into the infinite expansion of human curiosity.
The suPARbiomarker exists within each of us, waiting to be discovered and understood. When we illuminate what was previously hidden, we create a bridge between scientific discovery and personal empowerment.
Our bet is that when an educated individual learns about suPAR, they may seek to understand themselves further through a suPAR test.
Accessible
Testing for All
Our business model is based on making testing and results reporting available for those who are curious about their own levels of chronic inflammation - regardless of where they are in their journey of looking within for guidance.
Universal Access
Testing available to anyone, anywhere in their health journey
Chronic Inflammation
Understanding your body's inflammatory response patterns
Inner Guidance
Supporting those seeking deeper self-understanding
The Early Days of a Movement
suPARbio Today
Right now suPAR is a bit like reggae/Bob Marley in 1965. There are early believers who hear and love the message, understand the potency, and realize that the current venues (mostly in Jamaica) are one expression of the complete possibility.
The Parallel
Just as reggae had passionate early adopters who recognized its transformative power before the world caught on, suPAR has dedicated believers who understand its revolutionary potential in healthcare.
Throughout this process, millions of individual lives were positively impacted as they participated in the global awareness campaign they fueled through their natural desire to share what they love, what they want their friends to know about, and what they themselves wanted to continue revisiting. Today, Bob Marley remains one of the top 5 artists 40 years after his passing.
The Chris Blackwell Strategy
Chris Blackwell, who discovered Bob Marley in Jamaica, understood the nature of his times and enabled the context switch by crafting an audience for reggae among an entirely different ecosystem, which established a new genre and catapulted Bob Marley into a global phenomenon.
Recognition
Blackwell recognized the universal appeal of Marley's message
Context Switch
He repositioned reggae for a global audience
Global Phenomenon
Millions participated in spreading the movement naturally
Ecosystem Building
Created new venues and audiences for the music
Lasting Legacy
Bob Marley remains a top 5 artist 40 years later
Strategic Repositioning for Global Impact
Through a strategic repositioning of suPAR from the handful of Scandinavian hospitals who utilized it for sepsis testing - to the infinite expanse of individuals seeking to understand their chronic inflammation as it relates to healthspan, we see an opportunity to activate a global phenomenon.
From Clinical
Scandinavian hospitals using suPAR for sepsis testing
To Consumer
Individuals seeking to understand chronic inflammation
Global Phenomenon
Transcending traditional healthcare barriers
This transcends the traditional barriers to entry for clinical tools, healthcare products and/or consumer wellness brands. We are opening up the awareness to something hidden in plain sight that exists inside of everyone - which we enable you to access & understand. Now, and for the next 40 years or more.
About Us
suPARbio is a company that measures chronic inflammation through a blood test. It was formed by Matt Wiggins, an American healthcare entrepreneur and investor - who has dealt since childhood with health issues caused by chronic inflammation. His research led him to Denmark, where Danish scientists have studied this for more than 25 years. The team, lead by Dr. Jesper Eugen-Olsen discovered that a protein called soluble urokinase Plasminogen Activator Receptor (suPAR) is the most stable biomarker for chronic inflammation.
suPARbio is grateful to have an exclusive United States distribution agreement for the soluble urokinase Plasminogen Activator Receptor (suPAR) biomarker with ViroGates A/S, a NASDAQ listed company based in Denmark.
suPARbio looks forward to making available 25 years of pioneering work from Danish bioscientist Dr. Jesper Eugen-Olsen, and his band of merry pranksters at ViroGates in Birkerod, Denmark. The team at ViroGates A/S is responsible for discovering suPAR’s prognostic significance in the 1990s and advancing the peer reviewed & published research on suPAR.
Today, Virogates A/S holds a significant patent portfolio around all aspects of the suPAR biomarker, including its clinical use worldwide. The team at suPARbio believes that individuals, physicians and anyone interested in population health management - should be paying attention to the insights around “biological risk” from suPAR testing.
Jakob Knudsen
CEO of ViroGates
"We are happy to start a collaboration with SuPARbio to target the United States market. Knowledge of an individual's suPAR score is an excellent marker for those interested in a healthier lifestyle. We are also very happy to welcome Remedy Ventures (Matt Wiggins) as one of our sizable investors in our cap table. We believe that the combination of a distribution agreement and direct investment is a strong signal that suPARbio and Remedy are committed to this big opportunity, and we look forward to supporting the efforts in the US with data from our research and development efforts worldwide over the past 20 years."
Matt Wiggins
Managing Partner of suPARbio
"Unmanaged chronic inflammation in individuals - being labelled 'inflammaging' by some scientists - leads to costs in the US healthcare system, so I believe many cost containment and population health management strategies could eventually include proactive monitoring of suPAR levels. Knowledge is power, and in the future it's possible health insurance companies could offer the test as a benefit to their members, since health plan benefit designs often reimburse for the type of lifestyle interventions and treatments that keep individuals' chronic inflammation under control and lower their suPAR scores. For now, this distribution partnership enables the rapid adoption of suPAR testing among the private pay ecosystem - notably the longevity medicine, functional medicine and whole person medicine communities - where there is the most demand for this type of proven test for chronic inflammation. On a personal note, I am grateful for my interactions with Danish culture that have expanded my awareness and satisfied the inner medical anthropologist - I am excited to share suPAR testing in the US and have a reason to visit Denmark more frequently."
A Proven Team
suPARbio has assembled a team with the experience and insights necessary to tap into the vortex of exponential demand which exists in the United States for a blood test that can reveal levels of chronic inflammation for individuals
Human Centered AI Strategy
Marketing
AI-powered targeting and personalization
Distribution
Optimized logistics and supply chain management
Sales
Intelligent lead qualification and conversion
Customer Service
24/7 AI-enhanced support experiences
Compliance
Data-driven brand positioning and messaging
Process Flow & Scalability
suPARbio is partnering via API with a nation-wide network of third-party laboratories, mobile phlebotomists, and others to create a seamless and scalable process flow.
During our launch phase, suPARbio will refine all systems while gathering information essential to better understanding the operational improvements required for additional network expansion and customer satisfaction.
Our Philosophy
Deep appreciation for individual relationships with health
Self-awareness as a choice, not a right or requirement
Passionate love for healthcare as humancare
Respect for healing modalities requiring practice and mastery
Fact-checking on superficial self-proclaimed experts
Belief that less is more in design & healthcare utilization
A respect for real health adventures — where the transformative journey brings awareness & curiosity
Analog Marketing in a Digital World
Digital + Analog
Although suPARbio will be leveraging the most modern digital marketing tools, our belief in analog marketing will continue to influence our approach to being in person with our customers and new friends
Grassroots Experience
Center building a movement around the activities in life that lower your suPAR levels and bring you more joy in the process.